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CV
Serj Fedik
Head of AI, strategic initiatives and special projects
SEKTA (formerly Hair Sekta), Moscow
I bring AI into departments and measure the result. I start with the routine work employees do by hand.
- Telegram
- t.me/serjfedik
- Channel
- t.me/atlas_panel
- Website
- serjfedik.com/en
- Product
- atlaspanel.ru
Summary
- Current role
I bring artificial intelligence into departments and teach people to use it. Several dozen people trained inside the company.
- Who it’s for
Retail, wholesale and manufacturing companies
- Skills
- Analytics factory
- Bringing AI into departments
- Modules and dashboards
- Websites and landing pages
- Data systematization
- Company management panels
- Consulting
Experience
- since 2026
- Head of AI, strategic initiativesSEKTA (formerly Hair Sekta), Moscow
Processes that lived in spreadsheets and managers’ heads have become modules of the company management panel.
- 2022 - 2026
- From launching production to COOSEKTA (formerly Hair Sekta), Moscow
I ran the company, and when it grew into dozens of departments and several business lines, I focused on operations: tuning processes where general management is no longer enough. Today it is our own full-cycle production in Moscow, about 3,000 m².
- 2019 - 2022
- Moving to Moscow: opening and running a salonSEKTA, Moscow
I moved to Moscow to open a salon and run it, and was there at the very start of SEKTA (formerly Hair Sekta).
- 2017 - 2019
- SMM agency and training coursesRostov-on-Don
I started as a stylist: an all-round hairdresser diploma, from assistant to stylist at Hair Sekta.
- 2014 - 2017
- Brand managerAcademy of Scientific Beauty, Rostov-on-Don
Device-based cosmetology, with training on the equipment in Spain, then hair: Italian extensions, keratin, collagen, hair botox and repair.
- 2011 - 2013
- AccountingRoslogistika, Rostov-on-Don
From staff accountant to deputy chief accountant.
- 2007 - 2009
- Business educationRussian School of Management
In my third year at university I took their course “Advertising That Sells” and stayed on to work there as a regional representative and training organizer.
Education
- 2026
- AI Assistant for EntrepreneursMoscow Small Business
- 2025
- Operational Excellence LeaderHSE University (Graduate School of Business)
- 68 academic hours
- 2024
- Operations ManagementRussian School of Management
- 32 academic hours
- 2004 - 2010
- Applied Informatics in ManagementDSTU, Rostov-on-Don
- diploma
Full track: 9 more documents, DSTU diploma, accounting, hairdressing
Product and case
- ATLAS PANEL
- A company management panel for businesses whose data is scattered across a dozen systems.
A first working prototype for several departments: 1-2 months. The full system: from 3 months. I lead the architecture, logic and development myself. Integrations and design are done by trusted contractors.
- Case: HR department
An employee’s entire journey in one system, from the moment a new position is needed to the day they leave.
Preparing a candidate review, debriefing the interview and making the decision.
before: days, sometimes a week; after: a few hours
Résumé and market analysis; Job site integration and salary benchmarks; Matching the candidate against expectations and reviewing tests; Interview recording checked against the résumé; Onboarding, schedules, bonuses and compensation